WHY PERSONALIZATION?
BECAUSE IT WORKS.
Make Your Brand One to Remember
with Print On Demand
Did you know that up to 75% of your customers are looking for the ability to customize their products?
That’s why Spoke’s print-on-demand solutions are quickly becoming a top choice of both etailers and event professionals alike.
Spoke Custom’s POD solutions give etailers the ability to add new, personalizable products to their assortment, without the risks of excess inventory or overseeing fulfillment. Plus, giving customers the ability to personalize their purchases can also increase conversion rates, customer dwell time, AOV, and revenue.
For event professionals who want to make a lasting impression, premium personalized gifts win out over cheap luggage tags, waxy lip balm, and basic stadium cups in attendee conference totes every time. And statistics also show that thoughtful, high-quality promotional products strengthen a customer’s connection to the brand who gifted them . It’s even better when they get to choose their gift and personalize it themselves.
2
1
80%
are more likely to buy from brands that personalize experiences
- Epsilon
30%
expect personalization
by default
- Forbes
1 of 5
is willing to pay a 20% premium for personalized products
- ComCap
Customization vs. Personalization
Customization and personalization are often used interchangeably, but there’s actually a difference between the two.
Customization is a lot like white labeling. A shop owner purchases a “blank” product and adds their own artwork or brand, then sells the product to the consumer. While a customized product may be part of a limited-edition run or small batch, it’s most likely not one-of-a-kind.
Personalization is customer-centric as opposed to store-centric. In this case, the customer provides the graphics they’d like on the product to truly make it their own—whether that be on a tumbler, a candle, or a blanket. While the idea of personalization is not new, the technology used for printing and the speed at which personalized products can be turned around has grown exponentially.
What Types of Products Can I Personalize?
Spoke allows you or your customers to personalize premium products from tumblers to tech, both hard and soft goods, and everything in between—including a large selection of earth-friendly products from companies actively working to make a positive impact on the planet.
To see Spoke Custom’s full range of premium, customizable, and environmentally responsible products, explore our catalog.
Can I Do Single Runs or Limited Editions?
You bet.
With Spoke, you can personalize one product or a thousand, because there’s no minimum order requirement. So when you want to create a limited-edition product or giveaway, Spoke’s POD solutions have you covered.
